Product Marketing — Launa Stewart LLC

Marketing professionals need to work harder, faster and smarter than ever before. A highly educated customer base, plus the ability to easily compare product specs, means constantly-changing buying behaviors and increasing expectations. It doesn’t help that marketing budgets are shrinking, which means you need to make a bigger impact with less money. I can help you make the most of what you have to create a highly successful marketing campaign.

Some of my happy clients

Featured

Segmentation Marketing Pilots

Managed national and regional wireless marketing "pilot projects" to assess (or evaluate) product branding, positioning, pricing, and bundling options with different customer segments. Projects included training and incentive progroams for all traditional customer touch points including inbound and outbound telesales, direct mail, and retail sales.

VIP Customer Relationship Development

Developed a specialized Executive Advisory Board program for Comcast's senior product & customer care leadership to interact with uniquely identified customers. Program included highly advanced behavioral, psychological and voice analytics to create a repeatable process where customers could provide executives with feedback about potential new products.

Campaign Development & Execution

Managed multiple concurrent cross-functional marketing campaign teams (consisting of internal and external stakeholders) to execute over 140 deliverables in one year, including 27 national and regional trade shows, six industry-specific training curriculums, seven direct mail programs, 55 collateral pieces, and more than 20 customer specific programs.

360 Degree Customer Experience Analysis

Performed multiple primary and secondary research projects to identify product functionality, sales and maintenance process and customer experience gaps throughout the life cycle of the smart device program. Received 100% executive approval to either sponsor or directly execute recommendations for company-wide enhancements.

Product Marketing Strategy

Created and executed national vertical product marketing strategies for the Healthcare, Transportation and Real Estate industries. These multi-year strategies included industry-wide market scans, product needs analyses, and focus groups to evaluate the marketing, product positioning, and sales strategies for each segment. Worked with governmental bodies to confirm product & service compliance with national regulations.