Product Management — Launa Stewart LLC

For a successful launch, you must bring to market a product customers want (if not need!) at a price they are willing to pay. But all too often the needs of well-intended internal groups get in the way. The technology group wants to include every feature possible and ensure they’re fully tested at launch. Marketing and sales just want to have something "sexy" to sell. I can help you navigate the natural conflict between the technology, marketing and sales groups to ensure the customer’s needs are always at the forefront, ensuring a successful product launch.

Some of my happy clients

Featured

Key Product Functionality Prioritization

Developed a specialized Executive Advisory Board program for senior product & customer care leadership to interact with uniquely identified customers. Program included highly advanced behavioral, psychological and voice analytics to create a repeatable process where customers could provide executives with feedback about potential new products.

Competitive Analysis with Recommendations

Program Lead of a competitive analysis of the highly complex Unified Communications product space on behalf of Ericsson's product leadership team to help them establish a clearer understanding of the revenue opportunities and competitive environment of UC products in North America before making significant go-to-market investments. In addition to a comprehensive competitive landscape overview, specific internal functional area recommendations were provided to increase competitive nature of Ericsson's current product offerings, partnering programs, sales channels and overarching messaging to the marketplace.

Mobile Application Portfolio

Launched twenty-eight products within the US and international markets. Products ranged from basic wireless productivity web applications to complex converged product sets required within smart phones (firmware, hardware, software, services). Wrote the GPS API Marketing Requirements Document (MRD) and Product Requirements Document (PRD) that were the foundation of software development kit used by the company's industry leading developer community.

Product "Go / No Go" Analysis

Built a “Smart Device Strategy Modeling Architecture”, a multi-dimensional decision making tool - used to gather input from internal and external stakeholders to effectively identify, analyze and prioritize features, functions and overall execution of smart phones. Developed and implemented a formal review process for product feature & functionality prioritization across stakeholder groups to inform the Product Roadmap.

Product Road Mapping

Developed a cross platform (Microsoft, Blackberry, and Palm), multiple network (CDMA, iDEN, and Wi-Fi), and multiple segments (consumer, SoHo, SMB, and Enterprise) product capability roadmap (device attributes, technical requirements, feature functionality, and user experience) that encompassed the entire Smart Device Portfolio.